• News

    How to Increase Traffic to Your Website

     

    Once you have designed and created your website, you still need to consider how you plan to attract traffic to your website. Having a website won’t do you much good if no one knows about it and if people can’t find your website while searching online. Promoting and marketing your website and creating a web presence are important factors to take into consideration in order to create a successful website. Below we will take a look at 4 tips that can help you to increase the amount of traffic to your website:

    Incorporate SEO:

    SEO stands for Search Engine Optimization and is a fantastic way to increase the amount of traffic to your website. It can also help you to reach people who you otherwise would not be able to reach, as people from all around the world will be using search engines to search for products, ideas or services that relate to the content on your website. Using SEO content ensures that your website makes an appearance on search engines whenever someone searches for anything related.

    Create a Web Presence on Social Media:

    Creating a web presence on social media platforms such as Facebook, Instagram or Pinterest is a great way to advertise your website and reach a wide audience of people. Social media platforms are the ‘go-to’ for online marketing because of the huge amount of people who use these platforms. You can also use your websites social media pages to make posts, updates and share interesting facts about your website, and this will also increase the traffic flow to your website.

    Optimize Your Website for Mobile Devices:

    The rise in tablets and smartphones has resulted in many people using their mobile devices, iPads or tablets to browse the Internet. Many people who do not own a computer only use their mobile devices for Internet browsing. The unfortunate truth is that if your website is not optimized for mobile devices, many people will choose to exit your website upon first glance if they are unable to comfortably scroll through. Websites that are not optimized for mobile devices cause the user to manually zoom in and out of each page and makes the content very difficult to read and browse through.

    Stay Up to Date:

    Something that very easily drives people away from a website is a website that looks untidy or like it hasn’t been updated for a while. It is very important that you keep your website fresh and up to date, and it is also important that you respond to any comments or questions posted on your website. Failing to do so may place people under the impression that your website is not active.

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  • News

    SEO: A Worthwhile Venture or an Outdated Approach?

    There was a massive boom when the concept of SEO, or Search Engine Optimization, hit the scene a few years back. There was a lot of talk and emphasis placed on the benefit and importance of incorporating SEO content into websites, and many people immediately jumped on board in order to get their websites filled with SEO content. As time has gone on and many people have educated themselves with regards to the benefits of having SEO content on their websites, the SEO craze has seemed to disappear. Many people now feel that SEO is an unnecessary and outdated approach to take and feel that it may not be worth the energy and the work.

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    Optimizing your website for search engines such as Google is still very much a worthwhile venture and if done correctly, it can be a huge benefit to your website. Unless you are providing a highly specialised or unique service which does not have many competing websites; chances are your website will not be mentioned at the top of a search engine result list. In fact, your website may only appear somewhere very far down the list of results, and many people do not even make it that far when searching for something online. People will most often select one of the first websites to appear, or they will select a link that appears on the first page of search results. If your website is not search engine optimized, it will be nearly impossible for people to find your website while searching online for similar products or services.

    As individuals or businesses, we can only reach a certain amount of people through our means of marketing and advertising. When our website appears as part of a search engine result, we have the opportunity to attract new clients and customers who we otherwise would not have been able to reach. SEO opens us up to an entirely new network of people and potential business.

    The one thing to keep in mind about SEO content is that it continuously needs to be updated. You will always have competitors and new websites who are also using SEO and who may begin to appear above your website, causing your website to move further down the list. It is important to keep updating your SEO content so that you can adjust it where necessary and keep your website appearing on search engines.

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  • How to Optimization

    You Have Created a Website! How to Make it Popular?

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    Creating a website is not that humungous a job as it used to be a decade ago. You do not need to be an expert coder in PHP or ASP.NET to create a workable website for users to see. Today you can accomplish the job with the help of online tools which give you drag and drop features to create your website.

     

    With so much ease introduced in creating a website, the focus of a successful website has shifted from its creation to how successfully it is marketed. In today’s cyber domain, a website which is more successfully marketed earns more. No matter how spectacular a site you create, but if it does not reach out to people effectively it cannot bring you the desired dividends. For example, when you type a search on google.com have you ever wondered why certain sites appear on the first page and why some on the tenth? The sites appearing on the first page have a far greater chance of being visited by the users than the one located on the tenth page. They have a much more opportunity to be popular. Here we would

    suggest you certain tips on how to promote your website in a manner so that its ranking gets improved over the cyber search domains such as google.com

     

    1. Correct content

    In order to improve the ranking of your website, you first need to understand the principles on which the web search engines work. Google for example has soft wares called crawlers which roam around the cyber space and crawl various websites for specific key words. They are like ants which are looking for specific type of bread crumbs. If you want your site to get popular you must feed those ants with the correct bread crumbs! For your site to be picked up by Google, you need to tailor your content to contain those specific keywords that pertain to your product or concept. The greater number of keywords you have the more chances are that your website will be picked and ranked better by the search engine. Moreover, correct tags also make your website prominent.

    1. Back Links

    Another algorithm used by Google for ranking websites is to see how many times the website has been accessed from other popular websites. For example a popular website having your back link on it will bring more visitors to your site also, and thus improve your ranking in Google charts. Thus creating back links for your website on other popular websites is also a booster for your ranking.

     

    1. Consistency

    As in the real world, this phenomenon of consistency pays off in the cyber world also. Lots of websites are created each month but those sites fizzle out to anonymity due to the fact that after some time their owners or administrators abandon them. They do not update them regularly, nor provide fresh relevant material that could again be searched by Google or promoted elsewhere. Remain consistent and update your site regularly with relevant tags, keywords, current material which can catch the attention of Google crawlers.

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  • News

    Top 8 Reasons Why Your Business Needs A Website

    There are plenty of reasons why your business needs a great website design. Here is a look at the top 8 reasons why your business needs a website.

    Let Customers Know Who You Are

    Even as a small business it is important to have a website that is active online. Many customers use the Internet to search for products and businesses that offer what they need. If you do not have an active website then these customers will not be able to find you and you will potentially lose business. Continue reading

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  • Building a Business

    3 great tips to keep your small business organised

    Your small business’ organisation sets the tone for your company’s success in the long run. In the early days of launching your small business, organisation and communication is achieved a lot more easily because of the small number of employees. It is however crucial to establish a routine for organisation that can grow as your business grows. Here are three key tips to keep your business organised:

    Continue reading

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