• How to Optimization

    You Have Created a Website! How to Make it Popular?


    Creating a website is not that humungous a job as it used to be a decade ago. You do not need to be an expert coder in PHP or ASP.NET to create a workable website for users to see. Today you can accomplish the job with the help of online tools which give you drag and drop features to create your website.


    With so much ease introduced in creating a website, the focus of a successful website has shifted from its creation to how successfully it is marketed. In today’s cyber domain, a website which is more successfully marketed earns more. No matter how spectacular a site you create, but if it does not reach out to people effectively it cannot bring you the desired dividends. For example, when you type a search on google.com have you ever wondered why certain sites appear on the first page and why some on the tenth? The sites appearing on the first page have a far greater chance of being visited by the users than the one located on the tenth page. They have a much more opportunity to be popular. Here we would

    suggest you certain tips on how to promote your website in a manner so that its ranking gets improved over the cyber search domains such as google.com


    1. Correct content

    In order to improve the ranking of your website, you first need to understand the principles on which the web search engines work. Google for example has soft wares called crawlers which roam around the cyber space and crawl various websites for specific key words. They are like ants which are looking for specific type of bread crumbs. If you want your site to get popular you must feed those ants with the correct bread crumbs! For your site to be picked up by Google, you need to tailor your content to contain those specific keywords that pertain to your product or concept. The greater number of keywords you have the more chances are that your website will be picked and ranked better by the search engine. Moreover, correct tags also make your website prominent.

    1. Back Links

    Another algorithm used by Google for ranking websites is to see how many times the website has been accessed from other popular websites. For example a popular website having your back link on it will bring more visitors to your site also, and thus improve your ranking in Google charts. Thus creating back links for your website on other popular websites is also a booster for your ranking.


    1. Consistency

    As in the real world, this phenomenon of consistency pays off in the cyber world also. Lots of websites are created each month but those sites fizzle out to anonymity due to the fact that after some time their owners or administrators abandon them. They do not update them regularly, nor provide fresh relevant material that could again be searched by Google or promoted elsewhere. Remain consistent and update your site regularly with relevant tags, keywords, current material which can catch the attention of Google crawlers.

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  • News

    Top 8 Reasons Why Your Business Needs A Website

    There are plenty of reasons why your business needs a great website design. Here is a look at the top 8 reasons why your business needs a website.

    Let Customers Know Who You Are

    Even as a small business it is important to have a website that is active online. Many customers use the Internet to search for products and businesses that offer what they need. If you do not have an active website then these customers will not be able to find you and you will potentially lose business. Continue reading

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  • Building a Business

    3 great tips to keep your small business organised

    Your small business’ organisation sets the tone for your company’s success in the long run. In the early days of launching your small business, organisation and communication is achieved a lot more easily because of the small number of employees. It is however crucial to establish a routine for organisation that can grow as your business grows. Here are three key tips to keep your business organised:

    Continue reading

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  • Social Media

    6 Tips to improve your small business’s Facebook presence

    Most businesses today have a social media presence and Facebook is at the forefront with more than 40 million active small businesses pages. But how much effort are you devoting to optimising your Facebook page and engaging your followers and friends? If it’s been a while since you’ve updated your page or even posted something, this could mean major lost opportunities for your small business. Here are six quick tips to help you improve your small business’s Facebook presence. Continue reading

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