It’s the time of year again when people make resolutions for the coming year. This year don’t forget to include your website in your list of New Year’s resolutions. And instead of abandoning your goal at the end of the first week of January, make sure to stick to your website resolution and continuously work on improving your online presence.
Every website has its own areas of necessary improvement, but here are 5 easy New Year’s resolutions that are important for every website:
1- Ensure site functionality
All are the links on your website working? This seems like a very straightforward question which all website owners should continuously monitor the answer to. However, more often than not, basic site functionality gets neglected, especially towards the end of the year during the busy holiday season. This makes the beginning of the New Year the perfect time to ensure all the technical bits, including links and navigation, are working flawlessly. Competition on the internet is only getting stronger, and therefore little things like ensuring all buttons are clickable can go a long way in keeping visitors happy and using your website.
2- Up your technical game
If you aren’t using a tool like Google Analytics to track your website traffic, take time in the New Year to invest in such technology. It can make a world of difference to the way you interact with and update your website by allowing you to track where your visitors come from. Whether it be paid ads on Google or marketing emails you sent out, you can see where your money and time are spent most effectively for your online business.
Furthermore, it allows you to see how users interact with different elements on your website and can give you an idea of what’s working and what’s not. Getting started with Google Analytics is relatively easy and it’s free, so there is no reason you shouldn’t be using Google Analytics or something similar to gain valuable insights into your website.
3- Get social
It’s also worth it to look into perfecting your business social media accounts in 2015. If you are still resisting getting your small business on social media, make it this year that you create a Twitter, Facebook, or Instagram account. If you already have these accounts, actively maintain your presence and interact with other users.
This is an incredibly easy (and free!) way to get the word out about your products and services and is definitely worth your time. Social networking can also be beneficial in keeping up with industry news and your competition; read our tips on social media for business here to get started.
4- Refresh your images
Although we have said it before, the images that you use will do more to sell your products than anything else on your site. While other things such as content and technological updates often get prioritized, images can be the main reason visitors stay or leave a page.
Therefore, this is definitely an area where it’s worth it to invest in professional help. Whether, you hire someone to take professional headshots of you and your staff or simply get high quality pictures of your products, it can make a very noticeable difference in the appearance and ‘feel’ of your website. Images will set the expectations for your customers more than anything, so make sure you are using the best pictures to represent your business.
5- De-clutter your website
Alongside ensuring site functionality and getting social media accounts, the New Year is also an appropriate time to update your website in general. Does all the content you’ve included actually add value to your users? Keep your website uncluttered by providing only relevant information, pictures, and links. Too much information overwhelms the reader, making it difficult to find the important information, and will likely lead to someone exiting the site. Leave space between paragraphs and monitor the overall appearance of your website – the simpler the site, the easier it is to find and absorb the information.
Although these tasks can generally be performed as a one-off, they should be maintained continuously throughout the year to keep up with competitors as well as changes in your product and services offering.
Good luck with these and any other New Year’s resolutions you have for 2015!