Webeden Blog Web Design Six things your website needs to get right!

Six things your website needs to get right!

4 Replies

Web Design

The Good, The Bad and The Ugly

Here at Webeden I have seen The Good, The Bad and The Ugly of websites. While a large number of customers use Webeden to build personal sites, the majority of our customers use Webeden to build sites for their businesses. If your site is for a business, large or small, there are a number of things you should keep in mind when building your site.

Here is a check list of simple changes you can make to your site with minimum effort but maximum impact.

1. High resolution images

There is nothing worse then having low res, blurry images on your site. To maximise impact and to give your site that “professional look” it is worth investing some time and/or money into some decent images. Also optimising the images using image editing tools such as Photoshop will help with the loading times of the images and reduce the impact on your memory allocation in your file manager. You can get great high quality, low cost images from many online image libraries. Why not visit Webeden Images for all your stock image needs?

2. About us section

When you are building a site you have to think about it form a users perspective. The whole reason they want to have a look at your About Us section is that they want to know more about you and your business. So do exactly that! Include information regarding the key players in your business. I’m sure that they have a wonderful back story to tell and your viewers want to know that you are real genuine people. Consider adding their CVs or a link to their Linkedin profiles.

3. A decent map

Where are you based? When I’m dealing with a new company I always look up their address on Google Maps why not use the HTML Snippet tool to insert a Google map on your site. Ideally make it big enough so that the viewer doesn’t have to navigate away form your site to zoom out an pan around. Also consider putting an image of your front door next to it, great for visitors who may want to come down and see you.

4. This ain’t 1995

Avoid making your site looking dated. Take a look at the old Amazon website compared to the current one.

Old Amazon SiteCurrent Amazon Site

So avoid using highly saturated colours (unless that is the point of your site/business). Create a simple clean layout that can be easily navigated. Invest in a decent logo and branding for your company.

5. Contact details

Make it easy for your customers to contact you directly. Include individual contact email addresses and phone numbers. Avoid using web forms as most people like to keep a record of emails that they have sent out. Why not link the email addresses on your site so it automatically opens the viewers email client when clicked?

6. Be comprehensive

Your site should give all the information about your company they want to know. Understanding your customer is key. Make your site in clear language and straight to the point. Your site should show every service and/or product you provide in no more than three clicks. Don’t take anything for granted as the general public are a fickle bunch.

  • Jim

    Thank you for the tips

  • Ollie

    The tips here would be better if they were reflected by the WebEden team on their own website…….

    “Include individual contact email addresses and phone numbers. Avoid using web forms”.

    No telephone number or individual email addresses. Just annoying web forms that produce no response.

    • webeden

      Hi Ollie, The reason why we do not have a telephone number on our site is that we do not offer any telephone support. You can contact us for design services on 0845 026 1045. If you want to email us you can on info@webeden.org for general queries about our services. If you need technical support with our software you will need to use our online form on our support page. Please can you let us know any outstanding tickets that you have created with no response and I will chase these up for you. Can you email the ticket numbers and date sent to info@webeden.org.

      Thanks

  • http://www.arbschool.co.uk/ micheal mcallum

    thanks for sharing a perfect guideline for making website rule on search engine these are amongst some of the ways which are needed for onsite seo too :)