Here at Webeden I have seen The Good, The Bad and The Ugly of websites. While a large number of customers use Webeden to build personal sites, the majority of our customers use Webeden to build sites for their businesses. If your site is for a business, large or small, there are a number of things you should keep in mind when building your site.
Here is a check list of simple changes you can make to your site with minimum effort but maximum impact.
1. High resolution images
There is nothing worse then having low res, blurry images on your site. To maximise impact and to give your site that “professional look” it is worth investing some time and/or money into some decent images. Also optimising the images using image editing tools such as Photoshop will help with the loading times of the images and reduce the impact on your memory allocation in your file manager. You can get great high quality, low cost images from many online image libraries. Why not visit Webeden Images for all your stock image needs?
2. About us section
When you are building a site you have to think about it form a users perspective. The whole reason they want to have a look at your About Us section is that they want to know more about you and your business. So do exactly that! Include information regarding the key players in your business. I’m sure that they have a wonderful back story to tell and your viewers want to know that you are real genuine people. Consider adding their CVs or a link to their Linkedin profiles.
3. A decent map
Where are you based? When I’m dealing with a new company I always look up their address on Google Maps why not use the HTML Snippet tool to insert a Google map on your site. Ideally make it big enough so that the viewer doesn’t have to navigate away form your site to zoom out an pan around. Also consider putting an image of your front door next to it, great for visitors who may want to come down and see you.
4. This ain’t 1995
Avoid making your site looking dated. Take a look at the old Amazon website compared to the current one.
So avoid using highly saturated colours (unless that is the point of your site/business). Create a simple clean layout that can be easily navigated. Invest in a decent logo and branding for your company.
5. Contact details
Make it easy for your customers to contact you directly. Include individual contact email addresses and phone numbers. Avoid using web forms as most people like to keep a record of emails that they have sent out. Why not link the email addresses on your site so it automatically opens the viewers email client when clicked?
6. Be comprehensive
Your site should give all the information about your company they want to know. Understanding your customer is key. Make your site in clear language and straight to the point. Your site should show every service and/or product you provide in no more than three clicks. Don’t take anything for granted as the general public are a fickle bunch.