Tag Archives: Facebook

Digital Marketing Social Media

We now like Social Networking more than we like Searching

Data from UK online monitoring firm Hitwise has revealed that for the first time we are visiting social networking websites more than search engines. In May 2010, visits to social networks made up 11.88% of the total, compared to 11.33% to search engines.

Here’s the graph, reproduced from Hitwise:

Of the social networking sites, Facebook makes up 55% of visits, the biggest by a long way.

YouTube takes up 2nd place, followed by Twitter in 3rd. Again, here’s the info direct from Hitwise:


Facebook still lags well behind Google as the most popular website. but whilst Google market share is broadly static, Facebook in on the rise.

Here’s another graph from Hitwise:

You know what I’m going to say don’t you?!

This highlights the increasing importance of using Social Networking websites to find new visitors for your site. Make sure you Integrate your website with Facebook and Twitter. Add a Twitter feed to your website. And of course you can now add a Facebook ‘like’ button to your website too.

Have you had good success reaching out to new visitors from social networks? Has this been on the rise? Leave us a comment below.

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Archive

How much time do you spend online?

According to the UK Online Measurement company (UKCOM), the amount of time people spend online has mushroomed by 65% over the last three years. The average Briton now spends almost a day a month surfing the web.
Most of that time is spent either on social networking websites such as Facebook, Twitter or MySpace, or on blogs. These account for almost 25% of all time spent online.

Not all web activities have grown: Instant Messaging (IM) used to be a real favourite in the UK, but its use is in decline. Whilst three years ago people spent around 14% of their time using IM, it now comes in at just 5%.

Meanwhile, that old favourite ‘Email’ continues to play an important role, up from 6.5% to 7.2%.

Other risers include classified adverts & auctions (up to 4.7%) and online news (up to 2.8%).

Here’s the full list:

Social networks / blogs – 22.7%
E-mail – 7.2%
Games – 6.9%
Instant Messaging – 4.9%
Classified/Auctions – 4.7%
Portals – 4%
Search – 4%
Software info/products – 3.4%
News – 2.8%
Adult – 2.7%
Source: UKOM

Since there are 85 different categories, the fact that ‘adult’ makes it into the top ten shows that it continues to be popular.

What does this mean for you

If you’re a website builder, this survey makes interesting reading. To start with, increased net use shows that your website will have an ever growing opportunity to gain visitors.

Second, the online activities of Joe public point to the areas that you should be using to boost your visitor numbers.

The increasing popularity of social networking sites shows that you should be looking to get visitors from both Facebook and Twitter. Here’s a Video Tutorial on how to integrate your website with Facebook and Twitter. And here’s one on how to add a Twitter feed to your website.

Email is also an important way to reach visitors. Make sure you give users the chance to sign up to a newsletter from your website.

And search engines should also be a good source of visitors. Here’s a link to the first part of our SEO Guide.

Do you know where your visitors are coming from? Has that changed? Leave us a comment below.

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Social Media

How to add a Facebook ‘Like’ button to your Website

You may have read about Facebook’s ‘Open Graph‘. This is Facebook’s attempt to takeover the web / make the web more social (delete as appropriate).

Put simply, the Facebook ‘Open Graph’ gives website owners the opportunity to add a Facebook ‘like’ button to their website. Here at WebEden.co.uk we added one last week to the bottom of our website builder homepage. It looks like this:

If you click on a the Facebook ‘like’ button, it automatically adds a status update for you in Facebook which tells your friends that you like WebEden.co.uk. Try clicking it to see what happens (not this one, the one on the homepage).

This is a great way to use Facebook to spread the word about your website, by getting your website visitors to promote your site to their friends and contacts.

You Can Do it Too

And the good thing is, that our HTML Guru Raybo has come up with some code for you to do this too.

If you want to add a ‘like’ button to your WebEden website, just follow these easy steps:

1. Insert an HTML Snippet

2. Paste in the Facebook Javascript SDK

3. Paste in the code of the ‘like’ button

The whole bit of code should looke like this:

<div id="fb-root"></div>
<script>
window.fbAsyncInit = function() {
FB.init({appId: 'your app id', status: true, cookie: true,
xfbml: true});
};
(function() {
var e = document.createElement('script'); e.async = true;
e.src = document.location.protocol +
'//connect.facebook.net/en_US/all.js';
document.getElementById('fb-root').appendChild(e);
}());
</script>

<fb:like href="http://www.webeden.co.uk/" layout="standard" show_faces="true" width="450" action="like" font="verdana" colorscheme="light" />

Where it states http://www.webeden.co.uk you will need to change it to your website address.

Hey Presto. That should work!

Try adding a Facebook ‘like’ button to your Website, and let us know how you get on.

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Social Media

Facebook – Whose idea was it?

We’ve recently covered lots of stories about just how big Facebook has become. The world’s most popular social networking service now has over 400m users and is now the world’s most visited website.

Facebook is headed by 27 year old Mark Zuckerberg, who claimed to have come up with the idea whilst studying at Harvard.


But that’s not the view of two of his erstwhile study-mates who reckon that it was their idea first. Facebook must have been spooked by what Cameron and Tyler Winkelvoss were saying, since they paid them an estimated to $65m to consider ‘the matter concluded’.

ConnectU

The Winkelvoss brothers say that Facebook is basically a copy of their startup ‘ConnectU’. And now they’ve just said that despite the pay off they’re going to continue to pursue a legal battle against Facebook.

Both brothers rowed in the Boat race for Oxford, and say that “It’s our duty to stand for principles. We’re willing to wait around and make sure that’s what right has been made right.”

All 3 started ConnectU back in 2003, but Zuckerberg then moved to launch a similar site called ‘thefacebook.com’ which became hugely popular across the Harvard campus.

The rest, as they say, is history.

Facebook for its part told the BBC: “The settlement has been enforced by the courts and attempts to delay that decision have been denied twice.

“We hope that discussion of spurious and false allegations and other matters that were concluded years ago are not distracting anyone from their preparations for the race. We consider the matter concluded.”

Back in 1998 I myself thought up a ‘look for’ mechanism whereby I could organise the world’s online information. I came up with the name Goggle. I might take that idea up again some day…

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Social Media

What is the most visited website in the World? It was Google. Its now Facebook

For the first time in the best part of a decade, Google has lost its crown as the world’s most visited website. And its been lost to a relative newcomer, Facebook, rather than any other long running Internet company.

Facebook nabbed the number 1 spot for the first time on Christmas Eve, a feat it then repeated on Christmas Day and New Years’s day. It wasn’t back on top again until March 6th.

All in all the trendline for Facebook is massively upwards. Compared to the same dates in 2009 Facebook is up around 185%. This is in contrast to Google which is up a much more modest 9%.

Taken together, Facebook and Google represent close to 20% of all Internet visits.

Here’s a graphic taken from Internet monitoring firm Hitwise:

Since its most recent updates, Facebook has already become the world’s fastest growing search engine.

Where next for Facebook? CEO Mark Zuckerberg has famously said that he wants Facebook to become the ‘operating system of the Internet’, and by looking at these figures it looks like they’re well on the way to achieving that kind of universality. But before they grow too much more, they’re going to have to throw better parties.

To make the most of this growth you can of course Integrate your WebEden website with Facebook.

Any feedback please leave it below.

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Digital Marketing Social Media

Google starts to include Facebook updates in the real-time search results

A couple of months ago, Google (and Yahoo and Bing for that matter) started to include ‘real-time updates from Twitter in the search results. This meant that you could see what people were saying – right now – about the keyword that you’d just searched with.

For a couple of days the real time results were at the top of the page. Following comments that this was confusing for users they disappeared altogether. They’ve now reappeared – for some search categories like ‘brand’ keywords, about half way down the page.

Updates from Facebook

Google has now taken real time and social media integration one step further, by including updates from Facebook pages.

To start with, Google will only include updates from 3m Facebook Pages including those for businesses, brands and celebrities. It won’t include those from the 397m rest of us.

Apparently Facebook has already struck a deal with Bing (owned by Microsoft) to include real-time updates from all 400m users. Its not yet live on the site though.

A good opportunity for Website Owners

At the risk of sounding like a scratched record, this is a great opportunity if you’re a business or website owner. Sign up to Twitter; set up a Facebook page for your business. Engage and interact with your users on both. If you’re not sure what to say then read our guide on what to say on Twitter. The more positive conversation you can generate around your brand or website, the more positive comments users will see when they search for you online.

Let us know what you think below

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Google Products

Who is Google’s biggest challenger?

On this blog we’ve talked quite a bit about the market share of each search engine. Despite their best efforts to launch new search engines such as Bing; or to combine their search engines; neither Microsoft nor Yahoo appear able to challenge the dominance of Google.

But may be the challenger is coming from a different direction. Last year we ran with a story that said that Facebook was the fastest growing search engine. And Facebook is growing in all other areas too.

Facebook is good for News Websites

For example, according to Hitwise traffic from Facebook to US news sites has tripled over the last year, whilst Google’s share has remained static.

This has emboldened news publishers such as Rupert Murdoch to demand money from Google for their content, or face being locked out of it.

Now that Facebook has passed the 400m user milestone, it might be Facebook that is the biggest threat to the way Google wants to run things.

Google on the Run

Is Google scared? Well for the first time ever they splashed out $5m on a TV ad during the Superbowl a few weeks ago. Is that a proactive move or a reactive one?

Facebook already has a cosier relationship with news providers, who often choose to publish their content on Facebook.

Of course Google claim that actually they are helping news publishers, sending them an estimated 4bn visits every year.

With Facebook and Twitter of course the content is entirely at the publishers’ discretion, and they get to see who is reading it; both features that Google does not let them have.

Some have speculated that were Facebook to launch a comprehensive web-wide search engine, Google would lose huge traffic overnight.

Google Buzz Fail?

Then too there is the launch of Google Buzz – a defensive move surely, as Google tries to muscle in on the social media landscape.

Do you think the Google Empire may be having a wobble? Or have Google got nothing to worry about; Facebook is no threat to them? Leave us a comment below.

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Social Media

Happy sixth birthday Facebook!

Last week there was a little birthday party over at Facebook. The social network is now six years old.

And the quite frankly stunning fact is that Facebook now has over 400 million users. That’s  doubled in the last year alone. It’s more people than live in the US, the UK and Australia, all added together.

New Navigation tools

To mark the anniversary, Facebook unveiled a new set of navigation tools. They’re all about improving user experience and have been at the direct request of consumers.

The changes include a drop down menu on the member homepage that lists the latest notifications, requests and messages.

Users can also see a red bubble on the left hand corner of the page, which lets them know that one of their friends has written on another’s wall or tagged them in a photo.

Let’s Celebrate!

On the Facebook blog founder Mark Zuckerberg said “After the launch we’re going to celebrate with a Hackathon – an event where all of us stay up all night coding and building out our new ideas for our next wave of products for you.”

Oh those crazy guys, they sure know how to have a party…

You can of course integrate your WebEden website with Facebook (and Twitter). This can be an important way to reach out to new users. Here’s some advice on how to do that.

Where will Facebook be in another year. A billion users? A new world order? Another terrible party? Leave us a comment below.

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Social Media

Google Buzz hits the Brakes as Google has a rethink

Last week we covered the launch of Google Buzz, the new social networking platform launched by Google.

Buzz sits inside Gmail, and allows users to follow people, post status updates, share content, and find out what followers have been up to online. It’s like a hybrid between Twitter and Facebook.

Think Again

Google has been forced to have a rethink about how Buzz works, following criticism that users face a loss of privacy.

The reason for the privacy concern is that Google automatically creates followers amongst people who you regularly exchange email with. It then publishes those follower lists on your Google profile, meaning that anyone can see who anyone else is following.

That’s fine for the most part. It’s possible to go and edit your settings so that these follower lists remain private. But for those users who would prefer to keep their email correspondents private, and who don’t know how to change the settings, it’s an invasion of privacy.

Test and test again

Google have been forced to admit that they probably didn’t do enough user-testing before rolling out the platform. The company usually makes products available in BETA, allowing selective users to test and give feedback before a full product launch. This time around, Google jumped straight in and launched the ‘finished’ product.

Todd Jackson, Google Buzz product manager said that his team were working “extremely hard” to fix the problems.

“We’re very early in this space. This was one of our first big attempts,” he continued.

“We’ve been testing Buzz internally at Google for a while. Of course, getting feedback from 20,000 Googlers isn’t quite the same as letting Gmail users play with Buzz in the wild.”

Google Trusted Tester Program

Even before a product gets to an open beta, it is usually tested by the Google Trusted Tester program, a group of company-linked people given advanced access before beta launch. That didn’t happen with Buzz.

In a rare admission of error, Mr Jackson said that users were “rightfully upset” and that Google was “very, very sorry”.

Wow. Google saying sorry? Whatever next!

For the average user to have followers published might be just slightly embarrassing. For political activists working under hostile regimes, it’s potentially life threatening.

Is Google losing it? Or is it a minor blip on their intergalactic journey of web domination? Leave us a comment below

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Social Media

Have you got the Google BUZZ?

The Internet is awash with rumour, chatter, and excitement. Buzz, in other words. And its a specific type of Buzz: Google Buzz.

Yesterday marked the official launch of Google’s latest attempt to muscle in on the Social Media revolution, Google Buzz. It seems the search engine and self appointed keeper of the Internet feels that the likes of Twitter and Facebook are leaving it behind.

Google Tries Again

Google have tried social media before. There’s Google Chat, Orkut, Picasa, Social Search and of course the damps squib that was Google Wave. None of these have really hit the money.

Google Buzz is an expansion of Google’s Gmail service. It allows users to post status updates (similar to Twitter and Facebook), share content, and read friends’ posts. The service is automatically hooked into a few photo sharing services. It is also slotted into Google maps, so you can see where people in your follower list actually are.

Google have placed Buzz inside Gmail since that service is already used by around 170 million people.

My experience of Buzz

Only 1% of current Gmail users have been allowed a trial of the service. I’m lucky enough to be part of that 1%, so here’s what I found:

The link to Buzz sits just below the Inbox link. You’re automatically following and followed by people who you regularly send and receive email with. Open conversations scroll down the page in a way similar to Google Wave. You can post replies specifically @ a users gmail address, or to all followers.

It’s quite cool the way Picasa and other photo sharing services are fully integrated. You get access to the high res versions of images without leaving the page.

You can also see when people you follow make comments on other websites, as long as they are signed in to their Google account when they do it. The system also links up with your Google profile.

Google Buzz product manager Todd Jackson said that it was “an entirely new world in Gmail”.

Here’s a video that describes it a bit better than I can:

Whatever your thoughts about Buzz, it does mean that the ‘social web’ is becoming increasingly important. And as a website owner this is yet another opportunity to use the social web to reach out to new potential visitors.

Make sure you add social bookmarking buttons on your website, allowing your visitors to share your content.

Integrate your WebEden website with Facebook and Twitter, try to send updates to Facebook and Twitter,  and invite people in your social sphere to become a member of your website.

Add your Twitter feed to your website so that users can interact with you on that platform too.

Anyone else got the Buzz? Do you think that this catapults Google into the social media space? Any other ways to integrate your WebEden website with the social web? Leave us a comment below.

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