Tag Archives: SEO

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Minimalist Web Design

kartandtinki1_minimalism-wallpaper_07
The Cambridge Advanced Learner’s Dictionary & Thesaurus defined “The bigger the better” as: how much you value or want something is decided how big it is. But does this really counts for everything in life?

No, definitely not when it comes to web design. Yes, I know there will always be that someone who “knows” better or “thinks” that he knows better.

 

Get rid of needless things

Why would you want to include unnecessary elements and content in your web design? Certain designs can affect the usability of a website so you need to focus on the things that are important to your target market. Keep it simple – decide whether you want to include images etc. but you also need to make sure that you don’t lose the impact that you originally had in mind.

 

Keep colour to the minimum

Bright colours definitely do stand out but black, white or grey can add significance when it comes to minimalism. Choosing the right accent colours is vital but there is always room for any colours of the rainbow. Just be careful when it comes to bright colours – you don’t want your website to look like the exterior walls of the nursery on the corner of the street.

 

White and Grey emphasize

Take your minimalist web design to a larger extent with white spaces. To emphasize some elements over others, it is critical to use white space but try to avoid “empty” spaces. Shades of grey can be used for backgrounds and works beautifully when combined with black, white or other colours.

 

 Make every detail count

When you decide on doing minimalist web design, it is important to realize that all the other details have significance. Borders, spaces, colours, – the overall look – must all come together when there are just a few other elements.

You can still put your individual “stamp” on your website despite the minimalism. It can basically be anything: elegant or sophisticated, modern, fresh or even funky.

 

Typography

This is one element of minimalism where bigger is allowed to be better. Making use of big typography can make a huge impact on a website. It is a popular choice for headers, accents, and to add visual interests.

Circles are also very popular for minimalist websites. It can be used as accents in headings, logos and for navigation.o, next time you are planning a web design, remember you can keep it simple but beautiful.

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News

SEO: A Worthwhile Venture or an Outdated Approach?

There was a massive boom when the concept of SEO, or Search Engine Optimization, hit the scene a few years back. There was a lot of talk and emphasis placed on the benefit and importance of incorporating SEO content into websites, and many people immediately jumped on board in order to get their websites filled with SEO content. As time has gone on and many people have educated themselves with regards to the benefits of having SEO content on their websites, the SEO craze has seemed to disappear. Many people now feel that SEO is an unnecessary and outdated approach to take and feel that it may not be worth the energy and the work.

seo-mistakes-bloggers-should-avoid

Optimizing your website for search engines such as Google is still very much a worthwhile venture and if done correctly, it can be a huge benefit to your website. Unless you are providing a highly specialised or unique service which does not have many competing websites; chances are your website will not be mentioned at the top of a search engine result list. In fact, your website may only appear somewhere very far down the list of results, and many people do not even make it that far when searching for something online. People will most often select one of the first websites to appear, or they will select a link that appears on the first page of search results. If your website is not search engine optimized, it will be nearly impossible for people to find your website while searching online for similar products or services.

As individuals or businesses, we can only reach a certain amount of people through our means of marketing and advertising. When our website appears as part of a search engine result, we have the opportunity to attract new clients and customers who we otherwise would not have been able to reach. SEO opens us up to an entirely new network of people and potential business.

The one thing to keep in mind about SEO content is that it continuously needs to be updated. You will always have competitors and new websites who are also using SEO and who may begin to appear above your website, causing your website to move further down the list. It is important to keep updating your SEO content so that you can adjust it where necessary and keep your website appearing on search engines.

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Digital Marketing

What is worth more: a click from the left or right side of Google?

We talk lots on this blog about search engines. As a website builder, search engines will probably be the single biggest source of traffic to your website.

Search engines can deliver traffic to your site from two separate sections of the results page.

Here’s an image that shows the sections I mean.

The lower left hand side (highlighted in green) is called the ‘organic’ or ‘natural’ listings. To boost your site higher up this section of the page you need to carry out Search Engine Optimisation. Take a look at our SEO Guide on how to do that.

The upper and right hand side (highlighted in red) is called the ‘sponsored or ‘paid-for’ or ‘AdWords’ listings, To boost your site higher up the top and right hand side of the page, you need to carry out Search Engine Marketing or Pay Per Click (PPC). We’re shortly going to be launching a full guide to PPC, and offering our own PPC help service.

The big question for every website owner is: Is a visitor from the organic or paid listings worth more?

The only real answer for your website can be found by analysing your Google Analytics data, and working out which visitors led to sales. Here’s a video tutorial on how to set up Google Analytics.

But from a ‘top down’ perspective, Google themselves have recently released an economic study suggesting that clicks on the sponsored listings are worth more than those on the organic listings. In fact, Google say that clicks from the natural listings are worth just 70% of those from the sponsored listings.

Google don’t give any background on why they have made this assumption. So here are a few thoughts of our own:

1.The Ads are more controlled than the organic listings. Organic listings are Google’s best judgment about what you’re looking for. But an advert is specifically targeted at your search, judged by both the advertiser and AdWords as being relevant.

2. Ads are deep linked. Ads should take you straight to the page on the website that is most relevant to your search. Organic listings often send traffic to home or category pages.

3. Once you click on an ad, you have identified yourself as someone with specific intent
. You’re not turned off by the ad, and you click it with the intent to complete an action.

4. Users clicking on an advert know they’re entering into an open commercial relationship with that advertiser, and are therefore more likely to carry out a transaction.

5. There’s less competition in the Ads. At most there are a few thousand advertisers on a keyword. The organic listings by contrast have 10,000, 100,000 or even a million results.

6. By a process of analysis, the only advertising that survives is the stuff that’s working
. Advertisers only put money into keywords and ads that work, and pause it if it stops working. The organic listing, by contrast, deliver visitors even beyond the point where the website deems its interested in having them.

Are you using PPC or SEO to drive traffic to your website? Which option is giving you the best results? Leave us a comment below.

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Digital Marketing

How many people click on the top result on Google?

Hopefully by now some of you will be following our Search Engine Optimisation Guide (SEO) to boost your website up the Search Engine Results Pages on Google, Yahoo and Bing.

Search Engines are usually the single biggest source of traffic for any website, so having some kind of SEO program for your website is an important way to boost visitor numbers.

But when it comes to SEO, just how high up the rankings do you have to be? How high is high enough? First 5 pages? Page 1? Top 5? Top 3? Top spot?

The percentage of people clicking on each link has been a closely guarded secret for some time, but we came across some information on the SEO blog SEOMoz that has let the cat out of the bag.

The data is a bit old – comes from an AOL release back in 2007, but we reckon it probably hasn’t changed all that much.

Here’s the figures:

Very interesting. This shows that the reward for being top spot is so much higher than number 2. And if you’re outside the top three then you’re only going to be picking up the crumbs.

I think it’s also interesting that more than 10% of results clicked are on page 2. I never bother going that far, so assumed that others didn’t either.

If you want to boost your website higher in the search engine results pages then have a look at our SEO Guide.

How are your rankings getting along? Get much traffic from Google? Which keywords? Leave us a comment below.

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How to

How to solve Canonical issues with your Website domain

If you’ve dipped your toe into Search Engine Optimisation (the process of boosting your website up the results page on Google), or have read our SEO Guide, you might have heard about something called a ‘canonical’ issue.

This is where there is more than 1 version of your homepage.

What do you mean more than 1 version?

This means that your website exists on two slightly different URLs. These would be:

http://www.yourdomainname.co.uk

and

http://yourdomainname.co.uk (without the ‘www’)

This is called a ‘canonical issue’, and creates a problem for search engines. And if search engines have a problem with you then they’re less likely to rank your website highly.

The problem is this.

Because your homepage exists on two different URLs, Google isn’t sure which is your ‘main’ homepage. Therefore, when deciding where to rank your website in the Search Engine Results Page, it dithers between the two, and ranks both – but very low down.

The links on your website serve as pointers to direct search engines around your website. The page with the most links pointing to it is usually the homepage. But if your homepage is basically split into two different places, half the links will probably point to one, and the rest to the other. This means that ‘power’ of those links is split in two – effectively halved.

There is a solution to this problem (that you didn’t know you had!)

What you need to to is to designate 1 version of your homepage as the ‘main’ one, and automatically point all the link power from the other to the main one.

In order to do this you need to buy a domain name, or use the domain you’ve already registered. When setting up your domain name to be your main website address (IE getting rid of the ‘webeden.co.uk’ bit) you go to:

Admin –> Site addresses –>Add site address

The dialogue box looks like this:


Enter your domain name here as your site address. BUT make sure you enter it both WITH and WITHOUT the ‘www’ on two separate lines. Then all you need to do is designate one version – the WWW one – as your main ‘preferred’ site address.

Once this is done, anyone and any search engine trying to get on your website by typing your domain name with the ‘WWW’ will automatically be forwarded to the version with the ‘WWW’

And thats it.

Solve the canonical issue with your website by following these steps. Its one of the basic things you need to do to help your SEO program.

Any canonical questions? Leave us a comment below.

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Digital Marketing

Congratulations: You are good at marketing your website online

Here’s some good news: when it comes to Internet marketing British businesses are ahead of the rest.

A recent survey by the AT Institute of online marketing and website traffic has shown that UK businesses are considerably more successful at it than our European counterparts.

The Institute compared levels of investment in online marketing across several European countries. They then looked at the source of visitors to business websites, and whether they came as a consequence of that marketing or for other reasons.

And the good news is that each pound spent by a UK business in driving traffic to their website goes a lot further than it does on the continent.

The study uncovered the fact that online marketing by UK businesses accounted for in excess of 50% of visits to those business websites.

This figure was way in excess of all others including France, Germany and Spain.

If you want to drive more visitors to your website then there is plenty of useful information on this blog that can show you how.

If you want to push your website high on Google, then make sure you get to grips with our Search Engine Optimisation Guide.

If you want to use Social Media, Twitter and Facebook to drive new website visitors then take a look at our Social Media channel. You can of course always integrate your WebEden website with both Facebook and Twitter.

If you’re planning on creating a media story then why not take a look at how to write a perfect press release.

Of course, once you get traffic on your website, the next thing is to turn visitors in our customers. This article will show you 10 essentials for every business website.

Any comments please leave them below.

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How to

10 tips for a Perfect Press Release

Those website builders who are keen to boost their website higher up the Search Engine Results Pages will know that an essential part of the process includes building inbound links to your website.

As we discussed in our Search Engine Optimisation (SEO) guide, one of the ways to get inbound links is to send out online press releases.

Press releases can contain keyword rich links which point back to your website. And if they picked up by a genuine journalist then they can raise awareness in the traditional way too.

Read on to find the 10 essential steps to create your perfect press release.

1. Grab your keywords
Those of your following an SEO program will already have a list of keywords that you want to focus on. (For more information about SEO read our SEO Guide.)

Try to use the keywords in all sections of the press release we discuss below. Don’t squeeze them in so that it ceases to make sense – remember that the PR still needs to be readable by a human.

2. Decide what to write about
It’s best to focus on just a single point for your press release, rather than try and include all your news.

If there are any recent events that have taken place in your business, these might be right for a release. If you’ve opened a new branch; been nominated for an award; expanded; started stocking new lines, these could all be the subject matter.

Alternatively you can create your own news. Have you surveyed your staff or customers and found something of interest? Have you held a competition? Have you made a donation to Charity? These could be good subjects too.

Here’s the crunch bit: write down your news in just 1 line.

This keeps it simple, focused, and gives you something to refer back to. It also stops you wandering off topic later in the release.

3. Layout
Boring but important, there are some elements that a press release should always include. From the top these are:

Date. Your contact details. Company logo (if you have one)
Headline
The Intro paragraph
The main body
The closing paragraph
[Ends]
Notes to Editors

4. The Headline
Place the headline in the center of the page below the contact details, in bold. Use the headline to concisely describe the content of the release. You need to make it easily and quickly understood by a business editorial person.

The other important factor is to try and use a headline that uses keyword from your SEO list.

5. The Introduction
The first paragraph should include all the main points of your press release. It should work like an expanded version of the headline. If you haven’t mentioned it by the end of this paragraph, don’t mention it at all. Make it no more than a few lines long. Work on the basis that most people won’t read on from here, so you need to make your point quickly.

Classic journalism looks at who, where, what, and why. Include these and you’ve nailed it.

Again, try to use your keywords in this paragraph, but only where they are part of the organic flow of prose.

6. The Main body
This is where you can expand on the essentials covered in the introduction. The main body should be no longer than 2 paragraphs. Its a good idea to reinforce any points made by including a quote from a relevant source, often the Managing Director .

If you’ve got any colourful facts or supporting market research or statistics then the main body is a good place to include it.

7. The Closing Paragraph
The final paragraph can include more general information about the company, such as the number of years it has been going, where it is located.

8. Links
Gaining inbound links to your website is one of the main reasons to distribute online press releases, so you need to make sure to include some! As discussed in part 5, use keyword-rich anchor text to link to an appropriate page on your website in the introduction. Many online press release publishers will not include this link. For that reason, make sure you include a link at the bottom of your closing paragraph. This is the way we do it for WebEden:

for more information go to http://www.webeden.co.uk

9. Ends
After your final paragraph, you need to let editors know that the press release has finished by writing:

[Ends].

10. Notes to editors
After the end of the actual press release, you can write brief notes to editors who might want further information.

You may have high-res images for them to use, or be able to supply more in depth information to interested journalists. This is a good place to let editorial staff know about this sort of thing.

And that’s it

Follow this 10 point plan to get the most from your online PR. It will help boost you up the Search Engine Results Pages by generating inbound links, and will also raise awareness of your business amongst your target audience.

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Digital Marketing

Google suggests the most unlikely things

You may have noticed that Google recently updated their toolbar. The update includes the latest version of ‘Google suggest’. Google have also upgraded this feature on their normal search box.

‘Google Suggest’ is when Google tries to anticipate what you’re searching for by giving you a range of options that may complete your search query. The options appear as you start to type your search, in a drop down.

The suggestions are based on popular ways in which the search that you’re typing is completed. Google can also look at your search history – stuff you’ve searched for before -in order to tailor the list of suggestions to you in particular.

Brilliant idea. Very useful. And if you spend a lot of time on search engines (and helping people get to the top of them) it’s interesting too.

But not in the way that you might imagine!

For the most part, Google comes up with a range of suggestions which are highly relevant. But if you type the verb ‘to be’ after your initial search, it can throw up some quite unexpected results!

For example, this is what it thinks about ‘the internet’.

Sparked from a story over on Mashable, we’ve been trying to come up with the funniest list of suggestions.

Here’s what Google suggests for advertising:

And Search Engine Optimisation (SEO):

Let us know about what Google suggests for your industry!

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Digital Marketing

A third of kids think that Search Engines are ‘telling the truth’

If you sell products to teenagers, or have a website that is aimed at 12-15 year olds, then a new report from Ofcom indicates that its success depends on getting to the top of the search engines.

According to the report, 37% of 12 to 15 year olds believe that search engines rank results according to relevance. Another 32% think that the Search Engine Results Page is ‘truthful’. They believe that those websites ranking highly are truly the most relevant appropriate for the search query.

Just 14% think that companies pay money to get to the top.

Here’s the full graph.

It’s nice to think that at that age kids have not yet grown cynical about how the search engine results are ranked. It’s a shame there’s no corresponding research for an older age bracket, which I feel sure would be more aware of the manipulation of the SERPs by companies vying to get to number 1.

Of course, just because you want to boost your website up the search engine results page, and carry out a program of Search Engine Optimisation (SEO) to do so, doesn’t mean you are doing anything wrong or ‘manipulative’.

At the end of the day, Google wants to deliver the most relevant results for search queries, so if your SEO efforts prove to them that your website deserves to rank highly, then there’s no harm done.

Have you had any success or otherwise with SEO? Can you share your experience? Leave us a comment below.

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